formerly Scanbuy Data
Powering Next Generation Audience Intelligence
Transforming digital advertising with causal AI for smarter, privacy-first solutions that drive measurable impact and build consumer trust.
For too long, digital advertising has relied on opaque data supply, black box created audiences and flawed audience attribution models.
Becausal changes that.
With causal AI as the starting point, we build audiences and license datasets that perform with clarity and precision and support multiple use cases (data onboarding/management, targeting/activation, data science and measurement/sales lift).
For the first time, we empower agencies, brands and retailers with transparent, privacy-compliant datasets and audiences that set new standards in performance and outcomes (up to 10X improvement).
becausal by numbers
Becausal by the Numbers
The data behind the impact
12MM+
Monthly Active Users
Multi-source, privacy-compliant scale
20
Top Retailers
Broad purchase coverage
800K+
Products
7500+
Brands
Standardized taxonomy
7+
Supported Use Cases
Targeting to measurement
Up to 10x
Performance Improvement
Proven outcomes
Flexible
Transparent Pricing
No hidden costs
differentiators
Offerings & Differentiators
What makes Becausal datasets and audiences different?
Multi-Source Data
Becausal’s mobile shopping app data, covering first-party and second-party data sources, results in greater scale (12MM MAUs) and depth than competitive CPG purchase data offerings.
Exceptional Retailer Signal
Track purchases and spend across all major retailers spanning mass (Walmart & Target), grocery, drug, dollar, club and even online sales (Amazon).
Normalized Taxonomy
Unified, cross-retailer, cross-brand, IAB-compliant taxonomy of 600K products, 7,500 brands and all major retailers—greatly simplifying the use of complex retail datasets.
Superior Performance
Our look-alike audience solution, ExtendedAudiences™, delivers industry-leading performance metrics and is fully auditable and privacy-compliant.
Broad Use Case Support
Unlike many CPG purchase data providers, our data can be utilized across multiple scenarios, including targeting/activation, seed data,
enhancement, onboarding, modeling, audience extension, retail media activation and sales lift measurement.
Affordable
Becausal offers flexible, affordable and actionable pricing compared to other competitive CPG purchase data providers.
value proposition
Our Value, Your Advantage
Our unique approach delivers measurable impact, built for modern challenges.
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Privacy-First Innovation – Compliance Without Compromise
Compliant by design. Meet CCPA/MSPA, GDPR and other global data privacy
standards while enabling performance-driven advertising.
Causal AI: The Why Behind Consumer Behavior
Uncover the precisely attributed drivers of consumer purchase behavior and the "why" behind the AI with our causal AI datasets and audience creation platform.
Opening Pandora’s Box.
Causal AI reveals the logic behind audience decisions—no more black boxes.
Marketers gain control, empowering smarter targeting and ongoing optimization.
Leading with Data Provenance and Transparent Attribution
Every audience is built on certified, transparent data—from source to signal. With verified lineage and compliance baked in, marketers gain trust, clarity and performance across all use cases.
Discover the power of Causal AI
Ready to move beyond assumptions?
Unlock transparent, privacy-first intelligence that reveals the why behind every marketing decision.